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Learn a clear process for discovering, defining, and delivering impactful product stories.

Head of Storytelling @ Ingrid & OWOW

adidas

Babbel

ASICS

ARION

Elliott Rayner

Head of Storytelling @ OWOW.
Founder of productstorytelling.io

Q1 Product Storytelling Cohort

Q2 Product Storytelling Cohort

The best products rarely win. The best product stories almost always do.True product marketing isn’t just about features or funnels — it’s about creating value and delivering that value to a market that truly cares.To do that, you need more than strategy. You need story.This cohort is based on the book The Story Engine and built around The Product Narrative Canvas — a framework designed to help you discover, define, and deliver effective product stories that connect emotionally and convert commercially.In this cohort, we go beyond theory to master the science of storytelling — exploring how the right narrative can turn prospects into customers and customers into advocates. You’ll learn how to break down the complex into simple, make the ordinary sound extraordinary, and build trust and empathy that move audiences to act.Across a series of sessions, we’ll dig into the science of storytelling and the psychology behind persuasion, breaking down how great stories simplify complexity, make the ordinary sound extraordinary, and build trust that turns audiences into advocates with product stories that are impossible to ignore.

“Without narrative, even great products get lost in the noise”

How to Discover your Product Narrative

How to Define your Product Narrative

How to Delivery your Product Narrative.

Marketing teams looking to build stories to maximise their GTM campaigns.

Product teams looking to to embed great stories into their products and features.

Growth teams looking to create stories that cut through the market noise.

"The most powerful person in the world is a Storyteller," ~Steve Jobs. Stories connect. Data informs. Combine them, and you're unstoppable.

Cohort 9

Data Leader Microsoft, PayPal | Author 

Microsoft

PayPal

UCLA

Harvard University Belfer center

Gulrez Khan 

Award-Winning Author| Data Science Leader (Ex-Microsoft, PayPal)

Cohort 8

Cohort 11

"The most powerful person in the world is a Storyteller," said Steve Jobs. Stories connect... Data informs.... (Combine them) and you're unstoppable..!! Join Gulrez for an exciting online event where we will dive into the world of data storytelling. Learn how to transform raw data into compelling narratives that captivate your audience. 1) Struggling to make your research or insights resonate? 2) You know what the numbers say but not how to say it clearly? 3) Struggling to connect with non-technical audiences? Register today and share with your network............................................................................................................<hr>(Recent experience from a student):💭 “Your storytelling is so good! I usually struggle to stay focused on calls, but I didn’t check any other tab or my phone during your session. Absolutely gripping.”...........................................................................................................👉🏼 100% tuition-back guarantee. I’m that confident this class will transform you.

Learn the art of telling stories with Data leveraging AI

Learn how to tell Powerful Stories (even if public speaking isn’t your thing).

Use Visual cues to guide attention and reduce cognitive load on the audience.

Explore how to use AI tools to brainstorm, draft, and refine your data stories.

(The Unusuals) Learn how to move the audience with non-traditional visuals.

Build the skill to evaluate your own data stories & improve them with feedback.

Data Scientists, Analysts, Product Managers and Engineers who want to increase their influence by communicating data more efficiently.

Decision-makers who want to lead with data, sharpen their analytical thinking, and inspire action through storytelling.

Professionals transitioning into the data space, seeking to build confidence in telling compelling stories with data.

In 90 minutes, I will teach you tools to become a more effective, memorable storyteller at work — and all other parts of your life.

Creator, the Six-Word Memoir phenomenon

Dell Technologies

Levi Strauss & Co.

Nuveen

Dropbox

OhioHealth

Larry Smith

Creator of the global phenom Six-Word Memoirs and "storytelling whisperer"

Cohort 3

Cohort 4

In this 90-minute workshop, from 12PM-1:30PM PT, you’ll learn practical storytelling frameworks that turn complex ideas into clear, memorable narratives that win attention, build credibility, and move decisions.We’ll apply these tools to high-stakes moments — executive updates, all-hands meetings, product launches, sales or campaign pitches, job interviews — as well as everyday conversations. I'll share my proven techniques to align messages, structure stories for engagement, and tailor delivery for different audiences. We’ll cover using AI thoughtfully to draft, iterate, and stress-test content without outsourcing your voice.You will gain enhanced skills to:• Turn presentations and pitches into compelling narratives that capture attention and build trust • Simplify your messages for clarity and team alignment • Use storytelling to reinforce culture, mission, and values • Make every story more clear, concise, and memorableBonus: The same tools work outside of work — for toasts, social gatherings, even eulogies.You'll leave with new storytelling powers for leadership and tools to tell stories that make people lean in, trust you, and respond with three magic words: tell me more.

Strong, Clear, Storytelling Is a Tool for Clarity, Influence, and Impact

Nailing Your Value Proposition

Crafting Pitches That Stick

Presence as a Leadership Superpower

Understand AI as a Partner Not a Replacment

Because many leaders trick themselves into believing everything they say is clear and landing well with others.

A curiosity to elevate your storytelling 

Leaders who want to nail their value proposition for internal team alignment and external messaging

Founders, comms officers, HR directors, and other leaders navigating transitions such as funding rounds, growth, M&amp;A, hybrid workplaces

Professionals looking to grow in their current role or seek a new role now asking this vital question: How can I be a better storyteller?

Master executive presence, AI communication systems, and high-stakes influence. Command rooms, represent your company, scale your voice.

CPTO, Executive Coach, Speaker

Okta

Atlassian

Block

FullStory

Elena Luneva

CPO, Executive Coach, Speaker, 4000+ leaders taught.

Magic

Articulate

Today's executives are operators and the public face of their company. When a CEO's social media presence outperforms traditional marketing (Sam Altman's 4M+ followers generate more reach than most campaigns), personal visibility is required.Recent VP+ job descriptions demand it: "Act as a thought leader and external representative". Executives who shape those conversations internally, at conferences, with investors, across media define categories and lead companies.What You'll BuildExternal influence: Command industry events, investor meetings, and media opportunities.Internal momentum: Get initiatives funded. Shape decisions. Move the organization.Thought leadership: Scale your voice and your team with AI-powered systems.The Bottom LineVisibility and influence are requirements for leaders founders, and solopreneurs. This lab gives you frameworks and AI tools to overcome what's stopping you and represent consistently.Why ElenaElena Luneva has won the rooms that matter. She trains executives at Amazon, Apple, Meta, pharmaceutical companies, and government organizations on presence, speaking, and AI communication, combining experience with frameworks you'll deploy immediately

Represent your company externally and influence business decisions internally.

Command Any Room with Executive Presence

Leverage AI to Build Communication Systems

Represent Your Company Externally

Influence Under Pressure

Build a Repeatable AI Powered System for Your Team

For CEOs, C-Suite, Chiefs of Staff, VPs, or senior leaders shaping strategy and representing their company internally and externally.

Executive or Senior Role

Bring a real board meeting, investor update, conference, or customer presentation to apply tools and practice in context.

Upcoming High-Stakes Engagement

Come ready to record short talks, roleplay scenarios, and use AI tools to sharpen your presence through hands-on exercises.

Willingness to Practice Live

For CEOs and C-Suite leaders who must represent their company to boards, investors, media, and markets with confidence and clarity.

For Chiefs of Staff and Communication Strategists who shape executive messaging and align leaders across high-stakes decisions

CROs, CMOs, and sales leaders who represent the company with customers, partners, press, and on stage as credible thought leaders

Land your message with power and clarity, every time. Master the system I used to secure 9-digit budgets & close Fortune 50 deals at Google.

Founder | Product Leader @ Google, Meta

Google

Amazon

Apple

Roshan Gupta

Product Leader (ex-Google, Meta, Yahoo, Startups) | Founder, AmplifyPM

Cohort 5

Cohort 6

Influence is THE #1 skill for Product Managers.AI can generate content. Lots of it.But content alone doesn't win buy-in. It doesn't move hearts or change minds.You need persuasion. A message that's clear, resonant, and impossible to ignore.Without it…That critical budget you need? Out of reach. The headcount you're pushing for? Denied. The dependency you need prioritized? Not happening. The promotion you deserve? Maybe next year.Without the power to persuade, you're stuck on the sidelines. Meanwhile – others who can rally teams, secure resources, and inspire action move forward. I get it. Convincing people to take action can be frustrating.You have a vision. You have a strategy. You have a plan. You have all the things. But leadership hesitates. Stakeholders are indecisive.I've been in your shoes. I've struggled to gain traction. But I found a system that helped me break through the noise – one that took me from leading a team of 5 to leading a 300+ org at Google, and helped me secure 9-digit budgets and close Fortune 50 partnerships.And now, I'm going to teach you my system. 👉🏼 Take this course if you want execs to stop seeing you as a solid PM and start seeing you as a leader.

Master the system I used to secure 9-digit budgets & Fortune 50 deals at Google.

Craft persuasive stories with a clear, repeatable system

Make your message irresistible to your audience

Drive decisions and action with the strength of your message

Own the room and present with calm authority

Build a career-defining reputation as an influential storyteller

100% RISK-FREE GUARANTEE + BONUS

Mid-level to Senior-level Product Managers looking to ascend to leadership roles.

Product Leaders looking to hone their skill and coach their teams to be more influential.

Ambitious early-career PMs aiming for rapid career growth.

By the end of Build Your Show, you will have the clarity, tools, and systems to confidently launch and grow a professional podcast.

Podcasting Coach and Creative Strategist

Dan Gilman

Dan Gilman, a media professional and podcast creator with decades of experience

Cohort 1

Launch and grow a professional podcast using AI tools, strong storytelling, and smart workflow.

Cohort 2

I grew up around shows. Not as a strategy and not as a trend.My mother introduced me to radio and television when I was a little kid. Studios, microphones, interviews, storytelling, and live conversations were part of my everyday life long before podcasting was mainstream or AI entered the picture. I fell in love early with the power of a show and how a single voice could reach people it may never meet.Over the years, I have produced, designed, hosted, and built shows across radio, podcasting, television, and digital media. I have worked behind the scenes, on mic, and inside the systems that make shows work.Here is what matters most. Everything you are struggling with right now, I have already gone through. The confusion, the overwhelm, and the pressure to sound professional before you feel ready.You do not have to go through that.Build Your Show is the step by step system I wish I had when I started. It walks you from idea to launch using AI to save time and create clarity.This course exists because your voice matters and it deserves structure, support, and confidence.

Where Human Creativity Meets AI to Build a Professional Podcast That Stands Out

Launch a professional podcast with AI powered tools and a full growth system.

Professionals, coaches, or creators who’ve said “I want to start a podcast, but I don’t know where to begin.”

Entrepreneurs who want a podcast to attract leads, clients, and authority.

Creators who are tired of guessing and want a proven launch path with expert support.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

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Storytelling

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