AI Fundamentals

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You'll learn skills that have helped >1000 of Shreyas' students build successful products, craft compelling strategies, get hired/promoted.

Advisor to founders. Product builder.

Stripe

Google

Anthropic

Riverside.FM

Shreyas Doshi

Built successful products at Stripe, Twitter, Google. Advisor to founders & CEOs

March 2026

May 2026

Product Sense is the ability to usually make correct product decisions, both macro &amp; micro, even in the face of major ambiguity.A common misconception regarding Product Sense is that it is something you either have or you don't.In reality, you can significantly improve your Product Sense by understanding and practicing a number of principles of human motivation, behavior, and creativity.People who level up on their Product Sense tend to build more successful products, features, and teams. This in turn helps them substantially grow their impact, scope, and lifetime income.<a target="_blank" rel="noopener noreferrer nofollow" href="https://testimonial.to/shreyas-improving-your-product-sense-course/all">Product Sense is a skill and thousands of highly talented &amp; accomplished product people have leveled up greatly on this skill by taking this course</a><ul><li>70% of students, after they see the magic of this course, wish they had enrolled for the course much earlier than they did</li><li>Hundreds of product-focused founders and CEOs have taken this course. Many CEOs have sent their entire company to this course after taking it themselves</li><li>40% of students who take the course first heard about it from a friend or colleague who took it</li></ul>In the AI age, nothing matters more than Product Sense. Learn it. Sharpen it. Master it. Apply it &amp; win.

Product Sense is the main skill that matters in the AI age for product builders.

What makes users choose your product, what gets in the way, what nudges work

How to conceive correct & compelling ideas for your product strategy and plans

How to do correct Positioning & Segmentation for your product and communicate it

Build better Taste & convey your Taste in ways that is actionable for your team

20 specific Product Creativity Techniques to build better products & experiences

You will develop skills for everything above in ways you can immediately apply

Folks who are are involved in content creation, coaching, teaching, or other such side hustles should not enroll. We seek 110% product focus

This course is NOT FOR everyone

It is almost certainly the most advanced product course out there, suited for founders & advanced career folks in PM, Design, Eng, Data, etc

This IS NOT a beginner or intermediate level course

If yes, it will likely be transformative. But it IS NOT for folks who like to outsource their thinking to others and just follow directions

It is FOR YOU if you like to think for yourself and truly want to win

Product-focused startup founders &amp; CEOs who want to improve their ability to make more correct product decisions. Pre-PMF &amp; just post-PMF.

Talented Product Managers, Designers, Engineers, Data Scientists, Ops/Mktg folks who want to take their Product Sense to the next level.

Senior product leaders across PM, Design, Analytics, Eng, Ops, Mktg, etc. Many product team leaders (P-D-E) also take this course together.

Learn by doing. Throughout this course, you’ll apply every framework, tool, and technique to your own brand strategy project.

Co-founder & CEO @ Concept Bureau

Nike

Amazon

TikTok

Eli Lilly and Company

Stocksy

Jasmine Bina

CEO of Concept Bureau. Brand Strategist. Cultural Futurist. Keynote Speaker.

Co-founder & CSO @ Concept Bureau

Seed Health

Feeld

Upwork

Skillshare

Jean-Louis Rawlence

Chief Strategy Officer at Concept Bureau. Brand Strategist. Cultural Futurist.

Cohort 1

Brand strategy will make or break your company, but no one knows how to actually do it well. This course is a complete end-to-end system for building culture-defining B2C brands. We’ve spent over a decade building brands and advising brand leaders at places like Nike, Amazon, Eli Lily, TikTok, Feeld, and Disney.Our framework is market tested and will give you everything you need to build a remarkable brand. It will take you from insight to strategy development and clear action, while getting buy-in across your organization.And it's a toolkit you'll be able to use for the rest of your career. This is for any brand leader who: <ul><li>Needs to make their brand culturally relevant</li><li>Needs to change an entrenched belief or a behavior in order to win their market</li><li>Knows their positioning isn’t strategic over the long term</li><li>Has a product customers love, but prospects don’t understand</li><li>Senses a cultural shift that they can capitalize on, but doesn’t know how to seize it</li><li>Needs a strategy that will break silos and work across a company</li></ul>

Build a world-class brand strategy

How to find real opportunities in markets and culture

How to build positioning that actually converts

How to create a core brand idea that holds everything together

How to turn strategy into identity, story, and signal

How to lead with conviction and get buy-in across the company

How to use this system again and again

Brand and Marketing Leaders - Who want to build a defensible brand strategy

Founders - Who want to build culturally resonant and impactful consumer brands

Brand Strategists - Who are looking to systematize their strategy process

Gain actionable insights to how AI is transforming business strategy and operations.  A highly ranked AI learning accelerator experience.


Veteran, Harvard Instructor, Tech Leader

Harvard University

Barclays

U.S. Naval Academy

Andy Storey MBA MSc

Navy veteran and current Harvard instructor, big tech leadership experience


April  2026

💡 About the Program - What will you learn?Participants will explore how AI technologies can be leveraged to enhance business operations, drive innovation and gain a competitive advantage across various industries. The course combines research-driven theoretical insights with practical applications, case studies and interactive discussions. It is not intended to be a deeply technical learning experience; therefore prior coding expertise or extensive computer science knowledge is not essential. 👨‍🏫 About Your Instructor - Who is Andy Storey?Andy Storey is a Navy veteran and former Senior Director of Labs at Harvard’s Digital Data Design Institute, a global research center focused on leveraging AI and digital technologies to advance business and society.With extensive leadership experience across government, finance and technology sectors, Andy actively teaches at Harvard University. After leaving Meta, he joined ByteDance to build and lead the Global Resilience Operations and Critical Incident Management teams at TikTok.You can find out more at Andy's LinkedIn profile here:🔗 https://www.linkedin.com/in/andy-storey/

Gain actionable insights from the frontiers of academic research and industry


Understanding key AI concepts and enabling technology

Identify different types of AI applications

Evaluate digital and AI readiness in your organization

Introduction to AI Product Management

Creating a strategy aligned to your business objectives

Explore AI applications across different business functions

An understanding of fundamental business, general management and computer science principles is recommended.

⁉️ What do I need to get the most of the program?

Mid-career professionals seeking to build their knowledge of AI applications across industry

Business leaders and entrepreneurs seeking to understand how to evaluate AI opportunities within their organization

Executives wishing to assess technical and organizational requirements for AI initiatives, then create frameworks for responsible deployment

Learn how to stand out, get real responses, and turn investor interest into commitments.

Cohort 9

ex-VC Partner | 50+Investments | 8 Exits

Bloomberg

Forbes

FORTUNE

TechCrunch

CNBC

Haris Khurshid, CFA, MBA

ex-VC Partner | ex-Startup CFO | 50+ Investments | 8+ Exits

Cohort II (2026) 

Cohort 5

❌ What I’ve seen repeatedly from the investor side:<ul><li>Founders treating fundraising as a series of pitches instead of a process.</li><li>Strong products failing to raise due to poorly structured, reactive fundraises.</li><li>Good founders losing leverage because of weak sequencing and timing.</li><li>Momentum fading quietly from confusion (not from rejection).</li></ul>✅ What This Course Gives You<ul><li>A repeatable investor narrative investors understand and can sell internally.</li><li>Intentional sequencing and outreach that builds momentum across meetings.</li><li>A clear, time-boxed fundraising process investors recognize.</li><li>Momentum that turns interest into real commitments (not the dreaded 'let's stay in touch').</li></ul>⚠️ Why This Program Exists<ul><li>Fundraising has fundamentally changed.</li><li>Capital is more selective and investor attention is scarce.</li><li>Old playbooks no longer work (and a revamped deck isn't the answer).</li><li>Founders need process and judgment, not more opinions.</li></ul>📌 Bottom Line<ul><li>If you need to raise capital, you don’t need generic advice.</li><li>You don’t need theories from people who’ve never run a fundraise.</li><li>You need a clear process that serious investors recognize and respond to.</li><li>That’s exactly what this program is designed to give you.</li></ul>

Fundraising Has Changed. Most Founders Haven’t Caught Up.

How Investors Actually Decide in 2026

Build Investor Relationships (Even Without a Warm Network)

Craft a Fundable Story Investors Repeat Internally

Build Investor FOMO (Without Faking It)

Build a High-Velocity Investor Pipeline

Run a Tight, Time-Boxed Fundraise

Founders actively raising or planning to raise who want a structured, investor-tested approach instead of trial and error.

Founders stuck in “interest but no commitments” mode who need to create momentum, urgency, and real investor movement.

Founders who want to run a tight, time-bound raise, attract multiple investors at once, and compress decision timelines.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

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