AI Fundamentals

Apply AI in your role

Career Development

Career development

Craft

Product

Engineering

Design

Marketing

Leadership fundamentals

Leadership

Founders

By Role

More

Learn to build AI agents and workflows—developing judgment for what works, what doesn't, and how to adapt as capabilities evolve.

Schedules alternate by cohort to support multiple time zones. This cohort meets evenings (ET).


March 2026

AI Research Expert | Johns Hopkins PhD

Google

PayPal

Bloomberg

Capital One

John Whalen

Schedules alternate by cohort to support multiple time zones. This cohort meets in the evening (ET).


February 2026

Schedules alternate by cohort to support multiple time zones. This cohort meets afternoons (ET).

April 2026

You've heard about AI agents. Synthetic users. Deep thinking models that can work autonomously for hours. They sound powerful – but what do you actually do with them?These new capabilities – agentic AI that runs complex multi-step processes, synthetic users that scale research impossibly fast, systems that think deeply while you're offline – unlock something fundamentally different. Not faster prompting. True research partners that follow your direction, think through problems, and execute sophisticated workflows without you at the keyboard.This course teaches you to harness these frontier capabilities. You'll create agentic workflows that execute multi-step research processes independently. You'll deploy synthetic users informed by real research data and learn when they're valid versus when human participants are essential. You'll build systems that think for considerable time, following the exact research patterns and rigor you define.Using accessible tools like n8n and Claude Code, you'll move from prompting to orchestrating. No coding background required – but you will learn to work with an IDE, terminal, and automation platforms that unlock AI's full research potential.

Move Beyond Prompting. Harness the Full Power of Agentic AI for Research.

Build AI Agents for Your Research Workflow

Create and Deploy Synthetic Users

Build Custom Agents and Multi-Agent Systems

Overcome the Technical Barrier

Orchestrate End-to-End Research Pipelines

Lead Advanced AI Research Initiatives

While not strictly required, Course 1 provides a strong foundation. You should be experienced with prompting AI and evaluating AI outputs.

Recommended: Completion of "AI for Customer Research"

Some agentic capabilities need Claude Code or Codex ($20/month). We'll guide you through setup.

Required: Claude Pro or ChatGPT Plus subscription

You'll work with an IDE, terminal, and automation platforms. We provide onboarding for non-technical researchers. New to me too! --John

Willingness to learn new technical interfaces

Alumni from "AI for Customer Research" ready to build autonomous agents, synthetic users, and workflows that work independently.<pre><code class="language-markdown"></code></pre>

Experienced researchers wanting to explore frontier capabilities—building agents, deploying synthetic users, and pushing beyond limits.

Product managers and designers ready to harness agentic AI for research—no coding background required, just curiosity to learn.

Go beyond interfaces—shape how intelligent systems behave.

AI Design Leader |  x-Uber/Google/Amazon

Stanford University

Amazon

Uber

Rupa Chaturvedi

AI Design Leader | AI enablement for UX orgs | ex-Uber, Google, Amazon, Stanford

Cohort 2

Cohort 3

AI is fundamentally changing how software products are being built. Companies are integrating large language models, agents, and adaptive systems. But user experience is often an after thought.The challenge? Designing for AI isn't like designing for traditional software. It's about system behavior, adaptation, and collaboration between humans and machines.If you've launched an AI feature only to watch users abandon it because they didn't understand what it was doing, or if you've been asked to "design the AI experience" but weren't sure where to begin, this course is for you.The Designer's Role Is EvolvingOpenAI and Zillow recently posted Model Designer roles focused on shaping how models behave. AI design roles are becoming mainstream, and designers are increasingly being pulled into agentic workflows. This signals where the discipline is headed: designers who can work upstream, influencing what systems learn, how agents act, and when they surface decisions to users.The discipline is shifting upstream. Designers must now shape what systems learn, how agents behave, and when to include humans in the loop - not just style the interface.

The AI Tech Revolution Is Redefining Design

Understand Model Capabilities and Constraints

Specify and Evaluate Model Behavior

Design for Adaptive and Emergent Systems

Build Trust Through Transparency and Human Oversight

Design Agentic Workflows and Multi-Step Interactions

 Influence Upstream Product Decisions

Senior UX &amp; Product Designers: Deepen your systems thinking skills and learn to design around model behavior

Design Leads &amp; Heads of UX: Guide teams, shape AI product strategy, and lead with system-level thinking and trust design.

AI-Aware PMs &amp; Researchers: Collaborate better with design, align model goals with UX, and support trust focused, adaptive systems.

Turn customer research into clear, powerful deliverables that drive action. 

Founder at Rex. ex-BCG, ex-Grab.

Grab

Boston Consulting Group (BCG)

Nous Group

Ruby Pryor

Ruby is the founder of Rex, a UX research and strategic design consulting firm. 

Cohort 5

Cohort 6

In this course I share everything I've learned about how to write with impact that I've learned in a 10+ year career that spanned management consulting, big tech and founding my own UX research agency. I created this course because I believe that good ideas need good communication to thrive. Writing is an essential skill for anyone who works in any organisation from the smallest agile startup all the way through to the biggest publicly listed corporate organisation. Being able to align stakeholders around your ideas, your vision, your insights, and your recommendations is an absolutely critical skill for anyone who works with customer insights. I believe that this is a skill that can be taught and can be improved. Many of us go for long stretches in our career, focusing on other more technical skills. But writing is a critical, foundational skill that can and will increase your influence inside and outside your organisation.

Transform the way you communicate your insights to stakeholders. 

Write better insights from data

 Create frameworks to present data in ways that are easy to understand

Improve the structure and storyline of your deliverables to be more compelling

Quickly communicate the key outcomes of your work to senior stakeholders

Templates that you can use to improve your written work, now

Hands on activities to practice skills and get real time feedback

UX researchers who want to present research findings in a way that is succinct, compelling and galvanizes stakeholders to take action.

Designerswho need to communicate insights with senior stakeholders or clients in ways that are crisp, compelling and memorable.

Product managers ﻿looking to bring together disparate data sources and viewpoints into a document that clarifies strategic direction.

You don't have to follow hunches or tap in the dark. You'll learn how to translate your UX wins to successful, measurable business outcomes.

Sr. UX Lead • LinkedIn Top Voice in UX

European Parliament

Lexware

Alliander

Otto Group

Axel Springer SE

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

UX Strategy Playbook: How To Build Influence and Drive Impact

Spring 2026

Design decisions shouldn’t be guesswork or just ticked off tasks. To build influence, we must speak the language of business — data, impact and strategy.UX Strategy Playbook is a no-fluff, hands-on course designed to help you grow in a strategic design role. It's a cohort for designers, product leads and senior/staff product designers who want to be strategic in their work and make a tangible business impact with its outcomes.You'll learn how to estimate and prioritize UX work, establish Design KPIs and measure UX — for your specific product. Bring your actual project, and by the end of week 4, you will have a finished set of selected UX metrics, KPI tree and even a better UX strategy for your stakeholders.You'll learn how to:<ul><li>Turn business goals into design decisions</li><li>Estimate and prioritize UX work that matters</li><li>Measure UX impact and shape business strategy</li><li>Show value in restrictive environments (B2B, Enterprise)</li><li>Use key business/product metrics, from churn to CLTV</li><li>Build design KPI trees and UX scorecards for your product</li><li>Overcome legacy, mitigate risks, UX debt, low UX maturity</li></ul>Bonus: full access to the video course "Measuring UX" (8h) You'll also get all recordings of all live sessions.

Build influence. Measure success. Drive impact.

UX Strategy and Design Impact

Business KPIs and Product Metrics

UX Scorecards and Design KPIs

Estimate and Prioritize UX Work 

Driving Your Impact

Building Your Influence

Strategic Heads of Design You work hard, but keep hitting a ceiling? You'll learn how to prioritize impactful work and show your UX impact.

Business-Minded Product Leads Your ideas are too vague to prioritize on the roadmap? You'll learn to speak business language and show ROI.

Senior/Staff Product Designers You want to move into a strategic role? You'll learn how to lead the conversation, not just follow the brief.

This course teaches you how to adapt your UX research and design practices to deliver AI-based functionality.


Cohort 8

World-renowned Leader in UX and Design

Center Centre – UIE

Jared Spool

Guides UX professionals on delivering well-designed products and services.


Cohort 7

Cohort 9

Ensure that every new AI capability your organization delivers improves the lives of your users and customers. AI is changing everything, and it’s currently impossible to imagine a world without it. The romantic viewpoint speaks to all the new things we’ll do with it — how it’ll make all our lives so much better.Yet you'll need to invest significant effort to realize the full potential of your AI functionality. UX and Design can (and should) play a substantial strategic role in how AI is infused into your organization’s products and services.How do you ensure that every new AI capability your organization delivers improves the lives of our users and customers?You can’t let AI be something that just happens to your products. You must intentionally design your AI capabilities to respect AI’s limitations while delivering exceptional experiences to the people you design for.

UX & Design for Today's AI Functionality

Section 1: Delivering Strategic UX & Design into the AI World (Lecture: 2 hours)

Section 2: Bringing AI Value through Intelligent UX & Design (Lecture: 1 hour)

Section 3: The Strategic UX & Design Process in an AI World (Lecture: 3 hours)

Learn how to adapt UX and design practices to deliver AI-based functionality.

For UX professionals seeking a user-centered approach to implementing AI.

Experienced Product and UX leaders who are now building and designing AI capabilities into their products and services.

Senior UX and Individual Contributors who want to take a leadership role in their org to ensure that UX is given attention with AI efforts.

Professionals ready to drive strategic thinking throughout their org on how to implement and deliver innovative, high-quality AI-infused UX.

Advance your career in Healthcare UX by building your own AI healthcare app! 


Cohort 11

Advance your career in Healthcare UX

Myriad Genetics

Johnson & Johnson

Novartis

Omnicom

AliveCor

Eric Shumake

20+ years in ethical healthcare UX - Principal Researcher at HXRlabs.com

Cohort 10

Cohort 12

Students will gain foundational skills and knowledge to specialize in healthcare UX. This course focuses on the specific challenges and requirements of designing for healthcare, including regulations, accessibility, and patient-centered design. Through hands-on learning, students will gain practical experience in research, design, and problem-solving, preparing them to contribute effectively in this field.A key part of the course is building a functional AI-powered healthcare app, using a no-code tool. This project will help students apply their learning in a real-world context and create a strong portfolio piece. By the end of the course, students will have a clear understanding of healthcare UX, a portfolio showcasing their work, and a structured approach to navigating career opportunities in the field.Need support? Scholarships are available for students who demonstrate financial need. Applications are reviewed on a rolling basis: <a target="_blank" rel="noopener noreferrer nofollow" href="https://forms.gle/NnhNhVMUDUJvXg6X6">Scholarship Application</a>Want to make sure it's the right fit? Chat with Eric at <a target="_blank" rel="noopener noreferrer nofollow" href="https://hxrlabs.com/">HXRlabs.com </a>before you commit. 100% satisfaction guaranteed or a full refund.

Gain healthcare UX skills - build an AI app -  and job search more confidently!


Your unique healthcare UX value proposition and a career content strategy

Fundamental toolkit for conducting ethical and compliant UX research

Work with a cohort of talented peers and establish lifelong career connections.

Build your own working AI healthcare app to stand out and get hired.

UX Designers &amp; Researchers&nbsp;looking to pivot and specialize in healthcare.

Students &amp; Entry-Level Designers seeking structured support into healthcare UX.

Professionals &amp; Stakeholders from Product Management, Healthcare Providers, Entrepreneurs and more.

This workshop will transform the way you describe your UX research impact.

Founder. ex-BCG, ex-Grab.

Founder of Rex. Previously at BCG, Grab, Nous. 

Masterclass 4

This masterclass will show you how to connect your UX research to dollars, cents, and decisions that matter. You’ll learn practical methods to quantify impact, not just describe it. We’ll move from talking about “insights” to proving how your work redirects priorities and creates measurable value. You’ll leave knowing how to identify and communicate metrics that demonstrate the real impact of UX research - even when you don’t have product data. You’ll understand the four levels of impact that UX research creates inside organisations and how to frame your contribution at each one. And you’ll write your own impact statement, ready to use in a performance review, portfolio, or CV. If you want to grow your influence, build credibility with business stakeholders, and prove the impact of UX research, this action packed 2-hour session will give you the tools and language to do it. This is not a session about doing research. This is a masterclass about how to communicate the impact your research made.

Turn your research into measurable business impact.

Learn how to get from insights and interfaces to dollars and cents.

Learn 5 categories of metrics that show the impact of UX research

Unpack the four levels of UX research impact insight organisations

Write your own impact statement for use in performance reviews or in your CV

UX researchers who need new ways to show their impact to stakeholders in their organisations

UX researchers looking to improve the way they share their impact on their CV

Anyone who wants to think differently about the organisation impact of insights

In the age of AI, the only true differentiator is emotional connection. 
Learn how to create standout products.

Ex-Product leader Google, Spotify, Skype

Skype

Spotify

Dr. NESRINE CHANGUEL

Built & scaled globally used and loved products at Google Meet, Chrome, Spotify

US Friendly Cohort

Cohort US-UE

I am opening a EU- and US-friendly cohort.3 live sessions: May 4, May 11, and May 189:00 – 10:30 AM San Francisco/ 12:00 – 1:30 PM New York/ 6:00 – 7:30 PM ParisIn a world of infinite features and constant innovation, functionality alone no longer guarantees product success. What makes products truly stand out is emotional connection.In this course, Dr. Nesrine Changuel draws on 10+ years of product leadership at Google, Spotify, and Microsoft to introduce a proven framework for building products that don’t just solve problems, but resonate with users. Through real stories, behavioral insights, and practical tools, you’ll learn how delight drives adoption, retention, engagement, revenue, and brand love.By the end of the course, you’ll identify functional and emotional motivators, turn insights into clear product opportunities, elevate good features into memorable experiences, prioritize delight intelligently, validate impact beyond vanity metrics, and embed delight sustainably into your product culture and roadmap.This course is designed for product leaders and builders who want to create products people don’t just use, but love.

In the age of AI, the only true differentiator is emotional connection. 

Build the Foundations of Emotional Connection:

Identify Functional & Emotional Motivators:

Turn Motivators Into Delightful Opportunities:

Master the Delight Grid:

Validate & Measure Delight:

Embed Delight Into Product Culture:

Leaders, PMs and designers working on mature products that need to differentiate and stand out.

Early-stage teams looking to create standout products with distinguished brand and personalities both in the B2B and B2C spaces.

Founders, entrepreneurs, and leaders who want to foster a culture of Delight in their organization and teams.

Each week offers a deep dive into the techniques, theory, artifacts, and deliverables that define the Discover Phase.

Sr. UX Strategist | Author | X-Professor

Jaime Levy

Senior Design Strategist | Author of "UX Strategy" | Former NYU/USC Professor

Cohort 4

THE POINT: Great product designers and managers know that business strategy and the customer experience are inseparable.In this 4-week course, you’ll build the mindset and vocabulary of roles like Product Strategist, Design Strategist, UX Strategist, and Strategic Designer, gaining the skills and techniques needed to drive innovation and measurable success.You’ll also learn when to apply powerful frameworks for Strategic Thinking, Systems Thinking, Workflow Optimization, Root Cause Analysis, and AI Strategy. THE AI PART: Jaime will teach how to responsibly integrate best-in-class AI tools into your workflow and use them to solve real-world problems with practical and ethical AI-powered solutions.HOW THE COURSE WORKS: We’ll meet once a week for 90-minute sessions, combining in-depth, engaging lectures with dedicated Q&amp;A/discussion time. With each session, you’ll have an optional assignment to reinforce what you learned. Complete the assignments, and you’ll have the foundation of a strategy deck or portfolio ready to develop further. Office hours with Jaime happen on Fridays and Mondays for personalized 1:1 support/feedback on your project.

Lead High-Impact Discovery Phases with AI-Infused Strategy Techniques

Craft clear problem statements and value propositions with AI

Turn proto-personas into insight-driven customer interview frameworks

Conduct competitive research and analysis safely using commercial LLMs

Create storyboards that structure prototype flows for concept testing

It's helpful to already know how to assemble and design slides so you can focus on the content. But you can also learn as you go!

Familiarity with Keynote, PowerPoint or Google slides.

UX ProfessionalsFor designers, researchers, and makers ready to strengthen their strategic thinking skills.

Design Managers &amp; Product LeadsFor those responsible for shaping product vision, roadmap, and execution.

Strategists, Startups &amp; ConsultantsFor innovators integrating AI into their strategy process to design business models and advise clients.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

By Role

UX

Cohort-based courses

You may be interested in