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A practical, end-to-end playbook for running influencer campaigns across both B2B and B2C at fast-moving tech and AI companies.

 Head of Influencer Marketing, Wix

Sarah Adam

Head of Influencer Marketing @ Wix

Cohort 1

You may be expected to “do influencer marketing” at your company, but no one really shows you how. Maybe you’ve run a few one‑off campaigns without a clear strategy, process, or way to prove impact. Meanwhile, your manager wants “results,” sales wants leads, and finance wants justification.This course exists to solve that.Over 4 live sessions, you'll learn a unified, end-to-end framework for planning, executing, and measuring influencer campaigns across both B2B and B2C. You'll start building a single, scalable influencer engine that delivers results on both sides.<h3>What's included:</h3><ul><li>4 live sessions (April 13, April 16, April 20, April 23)</li><li>1:1 session with Sarah (optional)</li><li>Feedback from Sarah on your homework (optional)</li><li>Access to the content whenever you need it</li><li>Join a community of influencer marketers at tech/AI companies</li></ul>

How to plan and run B2B and B2C influencer campaigns built for AI & Tech brands

Build a Unified Campaign Foundation

Find and Engage Creators for Both Audiences

Execute Campaigns That Work at AI-Company Speed

Measure, Attribute, and Scale

Influencer Marketing Managers at Tech/AI companies who have started running campaigns but need a sharper framework good for B2B and/or B2C

Growth/Partnerships Managers expanding into influencer marketing at a tech/AI company, looking for a proven end-to-end playbook

Brand/Social Media Managers at Tech/AI startups who are being asked to build an influencer program and want to get it right from the start

AI Engineering Buildcamp Demo Day Cohort 2

Alexey Grigorev

Principal Data Scientist | Book Author | Instructor to 100k+ Students World-Wide

Go beyond basic chatbots. Witness how students have combined RAG with Agentic workflows.

See Agentic Systems in Action

From coding assistants to deep research agents, explore a diverse portfolio of capstone projects.

Discover Real-World AI Implementations

These aren't just toy prototypes. Learn how students tested, evaluated and monitored their agents.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

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AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

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For GTM Engineers

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