Designing Generative AI for conversations and content
Maaike Groenewege
AI's Biggest fan & sharpest critic
Move beyond prompting in ChatGPT, start designing user-centered AI-applications
So you've played around with ChatGPT, Bing, Claude and Gemini, wrote some prompts and you're wondering what's next? What's the hype all about? Then this course is for you.
Structured design
Generative AI starts to sing once we move beyond basic, one-off prompting for ourselves, and start desiging GenAI workflows and apps that really help users reaching their goals. And for that, we need a structured design approach.
3 core components
This course will give you an introduction into the three core components of a well-designed GenAI application: prompts, workflows and retrieval augmented generation. You'll learn theory, build small prototypes and explore GenAI tooling.
Are you a content professional? You're on your way to succes already!
Understanding user needs on a task-based level and knowing how to write proper instructions are two core skills for any GenAI designer. And as a content professional, you already have all the basic skills for GenAI-design!
Small groups
Human connection is my core professional value. That's why I keep my courses extremely small: just 15 participants. This way, we'll have enough time for real interaction, experimentation and learning together.
What you’ll learn
Leverage your content and conversational UX expertise to design user-centered GenAI applications
You'll learn how to use user-task analysis and the task-flow mapping canvas to sketch the broad design of your GenAI app.
The system prompt is the beating heart of a GenAI app. We'll start system prompt design from scratch, and design our way up to prompts that
You'll learn how to break down a user task into its individual components, where to apply GenAI and where to keep the human in the loop.
RAG, or talk-to-your-document, is one of the most popular use cases for GenAI.
But uploading your 200-page document and then being able to aask it a question...how user-centered is that?
I'll teach you some design techniques for making your RAG way more interactive.
Learn directly from Maaike
Maaike Groenewege
Founder and independent consultant at Convocat BV
Who this course is for
Conversation designers who want to expand their current skillset so that they can design LLM-based and hybrid conversational interfaces.
Technical writers and knowledge base managers who are curious how GenAI can turn your static knowledge into interactive user support.
Content professionals who want to optimise their content workflows with Generative AI or want to move into a broader GenAI design role.
What's included
Live sessions
Learn directly from Maaike Groenewege in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
4 live sessions • 36 lessons • 11 projects
Week 1
May
18
Session 1 - Designing GenAI for conversations and content
May
20
Session 2- Designing GenAI for conversations and content
Session 1: prompting vs. prompt design and working with the playground
Day 2 - Prompt techniques and strategies
Week 2
Schedule
Live sessions
4 hrs / week
Mon, May 18
4:00 PM—6:00 PM (UTC)
Wed, May 20
4:00 PM—6:00 PM (UTC)
Mon, May 25
4:00 PM—6:00 PM (UTC)
Wed, May 27
4:00 PM—6:00 PM (UTC)
Frequently asked questions
€475
EUR