Maven Privacy Statement


Your privacy is important to us. This Privacy Statement describes how we, General Motors LLC (“GM”), collect, use, and share information we obtain about you when you use the  Maven website, download the Maven mobile application to your phone or other Internet-connected device (your “Device”) and when you use the services available through the Maven Mobile application (collectively, the “Maven Services”).


All vehicles using the Maven Services are equipped with OnStar services. If you use OnStar services during your vehicle reservation, your use of OnStar services is governed by the OnStar Privacy Statement. For more information about the OnStar privacy statement, please visit For more information about the  OnStar Terms and Conditions, please visit

Information We Collect

When you use the Maven Services, we may collect certain information about you or the vehicle you reserve (“Vehicle”) as further described below.


When you register for Maven Services or otherwise use the Maven website, we may collect:


When you install and use the Maven mobile application, we collect:

You can restrict our access to, as well as the collection and sharing of, the location of your Device by disabling location-sharing on your Device, if that feature is available on your Device.


Please be aware, some of the Maven Services require access to and collection of the location of the Vehicle.


Use of Your Information

When you use the Maven Services, we use the information we collect to:


Tracking on the Maven Website and Emails

The Maven website may use “cookies” to remember your preferences and to maximize the performance of our website and services. Using cookies on our websites provides benefits to you, such as allowing you to maintain your account login information.

Similarly, we may also place Web beacons in our emails to measure the effectiveness of our email campaigns by identifying the individuals who open or act upon an email message, when an email message is opened, how many times an email message is forwarded, the type of software, device, operating system and browser used to deliver the email and any URL accessed through our email message. This information may also be used to evaluate our online advertising campaigns or to tailor promotions and other marketing messages to you.

To measure site activity and provide a better user experience, we may allow our service providers or business partners to compile information from the cookies, Web beacons or other technologies on our websites which may include information about your visit (such as demographic data, browser type, IP address, pages visited, activities conducted on the page and the day and time of your visit). We may also allow third party advertising and personalization partners to use this information to develop personalized content and appropriate advertising based on your visits over time on the Maven website and other non-GM affiliated websites.

At this time, we do not honor “do not track” signals from a website browser. However, you may refuse or delete cookies. Please refer to your browser Help instructions to learn more about cookies and other technologies and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer, or change browsers.  If you choose to decline cookies, some of the functionality of a website may be impaired.

 We adhere to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising (   If you do not wish to receive personalized advertising or content from us on non-GM affiliated websites, please visit the Digital Advertising Alliance’s Opt-Out page ( or click on the AboutAds icon on a Maven advertisement and follow the instructions on how to opt out.

 Opting out of relevant advertising will not opt you out of all advertising, but rather only those advertisements that are personalized to your interests.

 You can decline cookies by using the functionality on your web browser. If you choose to decline cookies, some of the functionality of a website may be impaired.

Tracking on the Maven Application

To help us understand how the Maven mobile application is being used, we use a third party tracking service that uses cookies, and similar technologies to obtain non-personally identifiable information about you. The non-personally identifiable information obtained may include information related to the Maven mobile application’s crashes, and your use of the Maven mobile application, including the functionality you use within the Maven mobile application, and how frequently and how long you use the Maven mobile application.

We do not track, or allow third parties to track your behavior over time and across third party applications or websites via the Maven mobile application. At this time, the Maven mobile application does not currently honor do not track signals from a website or device browser.

To opt out of the third party tracking, you may uninstall the Maven mobile application by using the standard uninstall process available as part of your mobile device or via the Maven mobile application marketplace or network you used to download the Maven mobile application.

Social Media Sharing

The Maven Services may also include functionality that will allow you to share on such social media platforms as Facebook and Twitter. Depending on your privacy settings on these social media platforms, you understand and agree that when you post content or information, you may be allowing: a) access to that content and information; b) use of that content or information; and c) the ability for others to associate that content or information with you. In addition, these social media platforms may collect information about you in connection with the content you post. All content you post on these social media platforms is subject to their specific terms and conditions and privacy statement.  GM is not responsible for that information collection.  We recommend that you check the terms and conditions and privacy statement of these social media platforms prior to using this functionality.

Data Retention

We will retain the information collected for the duration of your use of the Maven Services, and a reasonable time thereafter. If you’d like us to delete the information you have provided, please call us 1.888.4.ONSTAR (1.888.466.7827), and we will respond in a reasonable time. Please note we may be required to retain certain information by law.



Limiting Marketing and Promotional Communications

You may choose to limit the marketing and promotional communications we send you. You can do this by contacting us at 1.888.4ONSTAR and selecting your contact preferences. We will also provide opt-out instructions in all of our promotional communication channels; for example, an Unsubscribe option will appear at the bottom of all marketing-related emails.



We use technical, administrative, and physical safeguards designed to protect your information and we require third party service providers to maintain similar safeguards against loss, misuse, and unauthorized access, disclosure, alteration, destruction, or theft of your information. To the extent the Maven Services may utilize third party wired and/or wireless networks, we can't promise that your communications won’t be intercepted by others.  You agree that GM won’t be liable for any damages for any loss of privacy occurring in communication over such networks.

Changes to This Privacy Statement

We reserve the right to update this Privacy Statement from time to time for any reason. We will notify you of a material change to this Privacy Statement by placing a notice on the Maven website or the Maven mobile application, or by notifying you via email or postal mail.



If you would like to access or ensure the accuracy of your account information for Maven Services, please contact us as described below.


How to Contact Us

For general questions about the Maven Services, call us at 1.888.4.ONSTAR (1.888.466.7827).

Your Consent

By using the Maven Services, you are consenting to our processing of your information as set forth in this Privacy Statement now and as amended by us. "Processing,” means using cookies on a computer/hand held device or using or touching your information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United States. If you reside outside the U.S., your information will be transferred to the U.S., and processed and stored there under U.S. privacy standards


California Privacy Policy


If you are a California resident you have the right to request information from GM regarding the manner in which GM shares certain categories of your personal information with third parties, for the third parties direct marketing purposes. California law provides that you have the right to submit a request to GM at its designated address and receive the following information:



You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. You may make such a request by calling 1-866-MYPRIVACY (1-866 697-7482).


Effective Date July 12, 2016


Version: 1.2