Describing the ROI of Design
4.7
(92 ratings)
2 Weeks
·Cohort-based Course
Articulate and demonstrate the value of your Design work in a way that non-design stakeholders understand, appreciate, and reward.
Previously at
Course overview
Learn business school tactics to be seen, heard, and valued in your organization
At Airbnb, I experienced the magic that happens when business leaders truly understand Design. What if your stakeholders understood the value of design and empowered you to do the best work of your career?
Describing the ROI of Design gives you tools to break through to business leaders. Through frameworks, lessons, and tactics taught in top business schools, you will develop the skills to articulate and demonstrate the value of your work in a way that resonates with non-designers across all levels of your organization.
As one design leader put it: "The way I talk since your course has completely changed and I’m being heard by everyone! I’m a little bit pleased about winning arguments and creating visibility and understanding of all the awesome work my team and I are doing."
If you want more room to do great work, want leaders to listen to your design rationale, want to be more involved in the product development process, or want to drive more impact as a designer in your organization, this course is for you.
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Training your team? Email Ryan for bulk pricing and private cohorts: ryan@ryanscottconsulting.com
Who this course is for
01
Senior-or-higher IC designers who want to develop their business acumen to influence more strategic and impactful product work
02
Design managers who must collaborate with and persuade founders, executives, and other cross-functional leaders
03
Design teams who work in Product or Eng-led environments where good Design must be strongly and carefully advocated for
04
Designers who have considered business school, but want to learn key business skills without the huge financial cost.
What you will get out of this course
Five proprietary frameworks you can't find elsewhere
Developed by Ryan from his experience getting C-suite execs at Airbnb and DoorDash bought into major initiatives, these frameworks break down how to connect Design to business outcomes, communicate Design’s strategic value, and drive change at your company
Essential lessons from 11 U.C. Berkeley Haas School of Business courses, curated for Designers
Speak the same language as your business partners. Leverage tactics taught in 11 MBA classes, including Entrepreneurship, Statistics, Finance, Negotiation, Power & Politics, Marketing, Product Management, Systems Thinking, Design Thinking, and Economics
Access to an engaged international group of expert Designers
The course has attracted Senior Product Designers to VPs of Design from dozens of countries worldwide. Because cohorts are small, you will get feedback and advice from fellow experienced Design professionals
Individual feedback personalized to your goals and challenges
As we get to know each other over the course's six live sessions, Ryan will provide advice and exercise feedback tailored to your unique experience and goals for the course
This course includes
10 interactive live sessions
Lifetime access to course materials
29 in-depth lessons
Direct access to instructor
4 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Describing the ROI of Design
Course syllabus
Week 1
May 20—May 26
Week dates are set to instructor's time zoneEvents
- May
20
Session 1: Connecting Design value to business and financial outcomes
Session 1: Connecting Design value to business and financial outcomes
Mon, May 20, 5:00 PM - 6:30 PM UTC
- May
20
Optional extra Q&A time
Optional extra Q&A time
Mon, May 20, 6:30 PM - 7:00 PM UTC
- May
22
Session 2: Demonstrating Design's total business value
Session 2: Demonstrating Design's total business value
Wed, May 22, 5:00 PM - 6:30 PM UTC
- May
22
Optional extra Q&A time
Optional extra Q&A time
Wed, May 22, 6:30 PM - 7:00 PM UTC
- May
24
Weekly feedback session
Weekly feedback session
Fri, May 24, 5:00 PM - 6:00 PM UTC
Modules
- Connect Design value to business and financial outcomesConnect Design value to business and financial outcomes9 Lessons • 1 Project
- Demonstrate Design's holistic business valueDemonstrate Design's holistic business value6 Lessons • 1 Project
Week 2
May 27—May 31
Week dates are set to instructor's time zoneEvents
- May
27
Session 3: Tailoring tactics to your environment
Session 3: Tailoring tactics to your environment
Mon, May 27, 5:00 PM - 6:30 PM UTC
- May
27
Optional extra Q&A time
Optional extra Q&A time
Mon, May 27, 6:30 PM - 7:00 PM UTC
- May
29
Session 4: Influencing change to help Design succeed
Session 4: Influencing change to help Design succeed
Wed, May 29, 5:00 PM - 6:30 PM UTC
- May
29
Optional extra Q&A time
Optional extra Q&A time
Wed, May 29, 6:30 PM - 7:00 PM UTC
- May
31
Weekly feedback session
Weekly feedback session
Fri, May 31, 5:00 PM - 6:00 PM UTC
Modules
- Tailoring tactics to your environmentTailoring tactics to your environment6 Lessons • 1 Project
- Drive change to help Design succeedDrive change to help Design succeed8 Lessons • 1 Project
4.7
(92 ratings)
What students are saying
Join an upcoming cohort
Describing the ROI of Design
May 2024
$799 USD
Dates
Payment Deadline
Meet your instructor
Ryan Scott
Design & Product Leader · Design coach · Start-up advisor
For nearly 20 years, Ryan has run multiple businesses, coached hundreds of designers, and led numerous cross-functional teams to launch some of today’s most recognizable products.
As an early employee at DoorDash, he reported to one of the company’s co-founders and led multiple 0-to-1 product launches despite complex cross-functional politics.
At Airbnb, his work was regularly reviewed by Brian Chesky. He managed dozens of stakeholders across multiple teams, using a combination of data and storytelling to get buy-in to overhaul the company’s most business-critical products, including the booking flow, messaging platform, search platform, and Host availability and pricing tools.
Ryan believes that business expertise will unlock influence and meaningful work for the next generation of Design leaders. In addition to a BA in graphic design, he earned an MBA from U.C. Berkeley's Haas School of Business, which consistently ranks among the top MBA programs in the world.
Trusted by 1,000+ freelancers, in-house, and agency designers around the world
Course schedule
3-5 hours per week
Live sessions
Mon & Wed, 10:00am - 11:30am PT
2x live sessions introduce actionable tactics and frameworks.
Post-session Q&A
Mon & Wed, 11:30am - 12pm PT
Optional Q&A session immediately after class while lessons are fresh
Weekly feedback sessions
Fri, 12pm - 1pm PT
Optional time to ask questions or review your exercises
Self-paced exercises
Optional exercises, lessons, and resources to expand your learning
Frequently Asked Questions
I work full-time. Do I have time for this course?
Do I have to attend all live sessions?
Can I get this course reimbursed?
What’s the refund policy?
Free lesson: Make your next review a success
Learn business school tactics for running a successful design review with senior leadership. We go deeper on these techniques in the full course, Describing the ROI of Design.
Get this free lesson
Join an upcoming cohort
Describing the ROI of Design
May 2024
$799 USD
Dates
Payment Deadline