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Product Marketing Black Belt - Mastery
4.9
(6 ratings)
3 Days
·Cohort-based Course
A 4-hour long course for all PMM levels, with Q&A and bonus resources. Actionable knowledge to be the best PMM you can be 🚀
Product Marketing Black Belt - Mastery
4.9
(6 ratings)
3 Days
·Cohort-based Course
A 4-hour long course for all PMM levels, with Q&A and bonus resources. Actionable knowledge to be the best PMM you can be 🚀
Previously at
Course overview
The A to Z of product marketing 📖
Whether you're a novice or an experienced Product Marketing Manager, this 4-hour long program ensures you acquire the knowledge and tools necessary to be the very best PMM you can be.
Divided into 4 modules focused on specific PMM fundamentals, each session includes time for Q&A to make sure you get a chance to ask all your product marketing questions. You will also have access to bonus materials such as useful templates for interviews and case studies and common interview questions for PMMs.
Ginevra 'Ginny', your instructor, is a seasoned, multi award-winning Senior PMM with an all-tech background across EMEA and APAC, as well as an Advisor and Mentor to tech startup founders at Techstars. She is a regular speaker at PMM summits and has created and taught product marketing courses at Product Marketing Alliance and to in-house teams, to more than 300 PMMs. If you're interested in taking your PMM knowledge further, Ginny also teaches 'Product Marketing Black Belt - Pillars'.
Who is this course for
01
Aspiring Product Marketing Managers from all backgrounds and industries.
02
Current PMMs who are looking for a more structured way to make the most out of their day.
What you’ll get out of this course 🏅
Ace Research and Understand Your Market and Your Users
🔬 Learn top research techniques for gathering valuable data.
📚 Gather feedback through surveys, interviews, and transactional channels.
❓ Structure questions and interviews for powerful insights.
✅ Analyze feedback to shape your go-to-market strategies
Nail Buyer Personas and Get Everyone to Love Them
🔥 Develop, construct, and implement effective personas.
⬆️ Elevate your company's product, marketing, sales, and customer-centric initiatives.
🎯 Unite your organization around personas, showcasing their tangible value.
Become a Sales Enablement Jedi
🔥 Develop a sales enablement program from the ground up, aligning with business objectives and sales requirements.
🚀 Introduce and refine sales enablement programs.
🤑 Showcase the tangible impact of sales enablement on business and revenue generation.
Master Go-To-Market
🚀 Drive effective product/feature/market launches.
🏢 Lead GTM strategies for companies of all sizes.
🎯 Master GTM tactics from pre-launch to post-launch phases.
🤝 Ensure product longevity by overseeing the entire customer cycle.
📝 Confidently project manage the GTM cycle.
Bonus Materials
🔥 25+ Links to free PMM resources
⬆️ Question bank for customer interviews
🎯 Question bank for win/loss interviews
🚀 Question bank for case studies
❓ Common interview questions for PMMs
This course includes
2 interactive live sessions
Lifetime access to course materials
9 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Product Marketing Black Belt - Mastery
Course syllabus
May 14—May 16
July 16—July 18
Week 1
May 14—May 16
Week dates are set to instructor's time zoneEvents
- May
14
Research + Buyer Personas | 9AM to 11AM San Francisco | 12PM to 2PM New York | 6PM to 8PM Berlin
Research + Buyer Personas | 9AM to 11AM San Francisco | 12PM to 2PM New York | 6PM to 8PM Berlin
Tue, May 14, 4:00 PM - 6:00 PM UTC
- May
16
Sales Enablement + Go-To-Market | 9AM to 11AM San Francisco | 12PM to 2PM New York | 6PM to 8PM Berlin
Sales Enablement + Go-To-Market | 9AM to 11AM San Francisco | 12PM to 2PM New York | 6PM to 8PM Berlin
Thu, May 16, 4:00 PM - 6:00 PM UTC
Post-Course
Modules
- Ace Research and Understand Your Market and Your Users: 1 hourAce Research and Understand Your Market and Your Users: 1 hour1 Lesson
- Nail Buyer Personas and Get Everyone to Love Them: 1 hourNail Buyer Personas and Get Everyone to Love Them: 1 hour1 Lesson
- Become a Sales Enablement Jedi: 1 hourBecome a Sales Enablement Jedi: 1 hour1 Lesson
- Master Go-To-Market: 1 hourMaster Go-To-Market: 1 hour1 Lesson
Bonus
Modules
- Bonus Link Bank + Templates + Common Interview Questions for PMMsBonus Link Bank + Templates + Common Interview Questions for PMMs5 Lessons
4.9
(6 ratings)
What students are saying
Past reviews from your fellow PMMs
Kristin S. - May '23
Marta B. - December '23
Christina P. - September '23
Chippy Y. - September '23
Vivian C. - May '23
Camille A - Dec '23
Meet your instructor 👋
Ginevra 'Ginny' Mambretti
Senior Product Marketing Manager @ Square
Ginevra is a seasoned, multi award-winning Senior PMM with an all-tech background across Luxembourg, Hong Kong and Ireland, as well as an Advisor and Mentor to tech startup founders at Techstars. She is currently working at Square, with past experience at Amazon and in cybersecurity.
Ginny is a veteran speaker at PMM summits and has created from scratch and taught product marketing courses at Product Marketing Alliance and to in-house teams, to more than 300 PMMs.
If you're interested in taking your PMM knowledge further, Ginny also teaches 'Product Marketing Black Belt - Pillars'.
Join an upcoming cohort
Product Marketing Black Belt - Mastery
Cohort 10: May 14 & 16
$450 USD
Dates
Payment Deadline
July EU friendly
$450 USD
Dates
Payment Deadline
Course schedule
4 hours total duration
Become a Product Marketing Black Belt in just 2 days
2x 2-hour lessons, Q&A included
Bonus templates and list of common interview questions for PMMs
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
Product Marketing Black Belt - Mastery
Cohort 10: May 14 & 16
$450 USD
Dates
Payment Deadline
July EU friendly
$450 USD
Dates
Payment Deadline
$450 USD
4.9
(6)
3 Days