AI in Marketing
5 Weeks
·Cohort-based Course
Enroll to stay ahead in the evolving digital landscape and master AI-driven marketing to achieve stronger results with innovation.
AI in Marketing
5 Weeks
·Cohort-based Course
Enroll to stay ahead in the evolving digital landscape and master AI-driven marketing to achieve stronger results with innovation.
Course overview
Transform from AI Curious to AI Marketing Leader
Students will transform from AI-curious marketers into confident AI marketing leaders, fully equipped to assess opportunities, implement powerful AI solutions, and measure their impact. They'll gain practical skills to strategically leverage AI, accelerate their career growth, and become trusted voices driving AI innovation in their organizations.
Who is this course for
01
Marketing professionals and leaders looking to incorporate AI into their marketing strategies.
02
Business executives and decision-makers aiming to leverage AI to drive growth and innovation.
03
Early-career marketers and students seeking practical skills and knowledge to excel in AI-driven marketing.
What you’ll get out of this course
Understand the AI landscape and identify the right AI-driven tools for your business.
You'll master key AI concepts, confidently navigate the AI marketing landscape, and pinpoint the best AI-driven tools for your business—enabling smarter marketing strategies, immediate productivity gains, and measurable ROI from your AI investments.
Leverage AI for automation, personalization, and campaign optimization to enhance customer engagement.
You'll learn to implement AI-powered automation, create hyper-personalized campaigns, and optimize marketing strategies, boosting customer engagement, driving higher conversions, and significantly improving marketing efficiency and ROI.
Implement Responsible AI practices to ensure ethical, transparent, and privacy-compliant marketing strategies.
You'll learn to build ethical AI frameworks, ensure compliance with data privacy laws, and implement transparent marketing strategies—earning customer trust, reducing risks, and enhancing your brand's reputation.
Prepare for the rise of Agentic AI and Artificial General Intelligence (AGI) and how they will shape the future of marketing.
You'll gain insights into Agentic AI and AGI, preparing your marketing strategies to leverage future AI innovations—positioning you ahead of competitors and ready to lead in the next era of marketing transformation.
What’s included
Live sessions
Learn directly from Nuri Cankaya in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
5 live sessions • 11 lessons
Week 1
Topic 1: Introduction and Course Overview
Topic 2: Understanding the AI Landscape for Marketers
Topic 3: Evaluating Organizational Readiness
Jul
1
Session 1
Week 2
Topic 4: Implementing AI into Marketing
Topic 5: Tools, Technologies, and Talent
Topic 6: Implementing AI Across Marketing Functions
Jul
8
Session 2
Week 3
Topic 7: Measuring the Impact of AI in Marketing
Topic 8: Responsible AI and Ethical Marketing
Jul
15
Session 3
Week 4
Topic 9: Agentic AI & Marketing
Jul
22
Session 4
Week 5
Topic 10: Preparing for the Future—Agentic AI & AGI
Course Wrap-Up & Future Outlook (Live Session)
Jul
29
Optional: AI in Marketing Graduation Party
What people are saying
Senior Product Marketer
Head of Digital Marketing
Meet your instructor
Nuri Cankaya
Nuri Cankaya
Nuri Cankaya is a futurist marketing leader with over 25 years of experience in AI-driven marketing, digital transformation, and business strategy. As an industry expert, keynote speaker, and thought leader, he helps businesses harness AI to create more impactful, efficient, and innovative marketing strategies.
Course schedule
4-6 hours per week
Tuesdays & Thursdays
1:00pm - 2:00pm EST
If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students
May 7, 2022
Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.
Weekly projects
2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you